71 Above Restaurant promises an unparalleled dining experience. Imagine soaring city views, a sophisticated ambiance, and a menu crafted with innovative culinary artistry. This isn’t just a meal; it’s a journey for the senses, a testament to refined taste and impeccable service. From the moment you step inside, you’ll be enveloped in an atmosphere of exclusivity, where every detail has been meticulously considered to create an unforgettable evening.
The restaurant’s design, a harmonious blend of modern elegance and classic sophistication, complements its innovative culinary philosophy. The menu showcases high-quality, locally-sourced ingredients transformed into unique dishes. Each element, from the carefully selected wines to the expertly crafted cocktails, contributes to a holistic experience designed to exceed expectations.
Restaurant Location and Ambiance
71 Above, as a high-end dining establishment, requires a location that maximizes its brand identity and appeals to its target clientele. The ideal setting would leverage stunning cityscape views while ensuring convenient accessibility. The ambiance should seamlessly blend sophistication and exclusivity, creating an unforgettable dining experience.
The interior design must reflect the restaurant’s name and promise, conveying a sense of elevated luxury.
Ideal Location and Accessibility
The optimal location for 71 Above would be a prominent skyscraper in a major metropolitan area with iconic skyline views. This location should offer convenient access via private car, taxi, and ideally, public transportation, minimizing potential logistical hurdles for discerning guests. Consideration should be given to proximity to high-end hotels and other luxury amenities to further enhance the experience. For example, a top-floor location in a building overlooking Central Park in New York City, or a similar vantage point in a city like London, Hong Kong, or Dubai, would align perfectly with the brand’s aspirations. Easy access to valet parking is crucial, eliminating the inconvenience of searching for parking in a bustling city center.
Interior Design Elements, 71 above restaurant
The interior design should exude understated elegance and sophistication. The color palette should consist of neutral tones such as deep grays, charcoal, and ivory, accented with subtle pops of metallic gold or deep jewel tones like emerald green or sapphire blue. Materials should be luxurious and high-quality, including polished marble flooring, rich wood paneling, and plush velvet upholstery. Lighting should be strategically implemented to create a warm, intimate atmosphere, using a combination of ambient, task, and accent lighting to highlight architectural features and artwork. Custom-designed furniture, featuring sleek lines and comfortable seating, should complete the upscale ambiance. The overall aesthetic should be modern yet timeless, avoiding trends that might quickly become dated. Think clean lines, minimalist décor, and carefully curated artwork to create a sense of understated opulence.
Mood Board: Color Palette, Lighting, and Furniture
| Column 1 | Column 2 |
|---|---|
| Color Palette: A base of deep gray walls, complemented by ivory accents on the furniture and ceiling details. Subtle metallic gold highlights on light fixtures and decorative elements. Tablecloths in a rich, dark charcoal. A few pops of emerald green in the upholstery of select chairs or in botanical arrangements. | Lighting Scheme: Primarily soft, warm ambient lighting from recessed fixtures in the ceiling. Accent lighting strategically placed to highlight artwork and architectural details. Table lamps with dimmable features to allow for adjustable illumination. Subtle uplighting on architectural features to create a sense of depth and drama. |
| Furniture Style: Sleek, modern furniture with clean lines and luxurious materials. Custom-designed chairs with plush velvet upholstery in shades of charcoal and emerald green. Marble-topped tables with minimalist bases. Comfortable banquettes for larger groups. Subtle use of rich wood in accent pieces. | Overall Atmosphere: Sophisticated, intimate, and exclusive. A sense of quiet luxury and understated elegance. A calming, yet energizing atmosphere conducive to conversation and enjoyment of fine dining. The overall feel should be one of refined exclusivity, reflecting the high-end nature of the restaurant. |
Menu and Culinary Concept
71 Above’s culinary philosophy centers on innovative, modern European cuisine with a strong emphasis on locally-sourced, seasonal ingredients. The menu is designed to be both exciting and sophisticated, offering a refined dining experience that balances creativity with classic techniques. Each dish tells a story, highlighting the unique flavors and textures of its components, while maintaining an elegant simplicity in presentation.
The restaurant’s commitment to quality extends beyond the ingredients; meticulous preparation and presentation are integral to the 71 Above experience. The menu is curated to reflect the ever-changing seasons, ensuring that guests always encounter fresh, vibrant flavors.
Sample Menu
The following sample menu showcases the range and creativity of 71 Above’s offerings. Dishes are designed to be shared, encouraging a convivial dining atmosphere.
Appetizers:
* Seared Hokkaido Scallops with White Truffle Foam: Pan-seared Hokkaido scallops served atop a bed of creamy white truffle foam, accompanied by microgreens and a drizzle of aged balsamic vinegar.
* Foie Gras Torchon with Fig Jam and Brioche: A delicate torchon of foie gras, expertly crafted and served with homemade fig jam and toasted brioche for a sweet and savory contrast.
* Burrata with Roasted Cherry Tomatoes and Basil: Creamy burrata cheese paired with perfectly roasted cherry tomatoes, fresh basil, and a light drizzle of extra virgin olive oil.
Main Courses:
* Pan-Seared Chilean Sea Bass with Lemon-Butter Sauce: A perfectly pan-seared Chilean sea bass fillet, prepared with a classic lemon-butter sauce, served with roasted asparagus and wild rice pilaf.
* Roasted Lamb Rack with Rosemary-Garlic Crust: A succulent rack of lamb, seasoned with rosemary and garlic, roasted to perfection, and served with creamy potato gratin and seasonal vegetables.
* Wild Mushroom Risotto with Parmesan Cheese: A creamy risotto made with a medley of wild mushrooms, finished with shaved Parmesan cheese and a touch of truffle oil.
Desserts:
* Chocolate Lava Cake with Raspberry Coulis: A rich and decadent chocolate lava cake with a molten center, served with a homemade raspberry coulis and vanilla bean ice cream.
* Lemon Tart with Meringue: A classic lemon tart with a tangy lemon curd filling, topped with a light and airy meringue.
* Selection of Artisanal Cheeses with Fruit and Nuts: A curated selection of artisanal cheeses, served with fresh fruit, nuts, and crackers.
Signature Dishes Comparison
The following table compares three of 71 Above’s signature dishes, highlighting their key ingredients, preparation styles, and price range.
| Dish | Ingredients | Preparation Style | Price Range |
|---|---|---|---|
| Seared Hokkaido Scallops | Hokkaido scallops, white truffle, microgreens, aged balsamic vinegar | Pan-seared, truffle foam | $38 – $45 |
| Roasted Lamb Rack | Lamb rack, rosemary, garlic, potatoes, seasonal vegetables | Roasted, herb crust | $55 – $65 |
| Chocolate Lava Cake | Dark chocolate, eggs, butter, raspberry coulis, vanilla ice cream | Baked, molten center | $25 – $30 |
Signature Cocktail: The “71 Above”
The “71 Above” cocktail is a sophisticated and visually stunning drink, designed to complement the restaurant’s refined atmosphere.
Ingredients:
* 2 oz. Premium Gin
* 1 oz. Fresh Lemon Juice
* 0.75 oz. Elderflower Liqueur
* 0.5 oz. Simple Syrup
* 2 Dashes Orange Bitters
* Sparkling Wine, to top
Preparation:
Combine gin, lemon juice, elderflower liqueur, simple syrup, and orange bitters in a shaker with ice. Shake vigorously until well-chilled. Double strain into a chilled coupe glass. Top with sparkling wine.
Visual Presentation:
The “71 Above” is served in a chilled coupe glass, garnished with a thin lemon twist and a few edible flowers. The combination of the clear sparkling wine, the pale yellow elderflower liqueur, and the slight cloudiness from the gin creates a visually appealing layered effect. The edible flowers add a touch of elegance and color.
Target Audience and Marketing Strategy: 71 Above Restaurant
71 Above, with its breathtaking views and sophisticated dining experience, targets a specific demographic. Understanding this audience is crucial for crafting an effective marketing strategy that resonates and drives reservations. This section will Artikel the ideal customer profile and the marketing plan designed to reach them.
The ideal customer for 71 Above is affluent, discerning, and appreciates exclusivity. They are likely to be aged 35-65, with a high disposable income and a lifestyle that prioritizes experiences over material possessions. They are digitally savvy, active on social media, and value personalized service. This demographic includes successful professionals, entrepreneurs, and high-net-worth individuals who seek unique and memorable dining occasions. They are often interested in fine dining, curated cocktails, and breathtaking views, seeking a venue that reflects their refined taste and social status.
Target Demographic Profile
The primary target demographic for 71 Above is defined by the following characteristics:
- Age: 35-65 years old
- Income: High disposable income, typically earning $150,000+ annually. This allows for spending on luxury dining experiences.
- Lifestyle: Values experiences, seeks exclusivity, appreciates fine dining, and is digitally active. They are likely to travel frequently and enjoy sophisticated entertainment.
- Interests: Fine dining, mixology, art, culture, travel, and networking.
Digital Marketing Strategy
A multi-faceted digital marketing approach will be employed to reach the target audience. This strategy focuses on creating awareness, driving engagement, and ultimately generating reservations.
- Targeted Social Media Advertising: Campaigns on Instagram, Facebook, and potentially LinkedIn will utilize high-quality photography and videography showcasing the restaurant’s ambiance, food, and views. Targeting will focus on demographics, interests, and location-based advertising to reach potential customers within a specific radius.
- Influencer Marketing: Collaborations with food bloggers, lifestyle influencers, and local personalities will generate authentic content and reach a wider audience. This will involve sponsored posts, reviews, and potential events.
- Search Engine Optimization (): Optimizing the restaurant’s website and online presence for relevant s (e.g., “luxury dining [city name]”, “rooftop restaurant [city name]”, “fine dining [city name]”) will improve organic search ranking and visibility.
- Email Marketing: Building an email list through website sign-ups and in-restaurant promotions will allow for targeted email campaigns announcing special events, promotions, and new menu items.
- Online Reservations System: A seamless and user-friendly online reservation system will be integrated into the website, making it easy for customers to book tables.
Public Relations Strategy
Public relations efforts will focus on building brand awareness and establishing 71 Above as a premier dining destination.
- Press Releases: Announcing the restaurant’s opening, special events, and menu changes will generate media coverage in local and national publications.
- Media Outreach: Building relationships with food critics and journalists will secure positive reviews and features in relevant publications.
- Partnerships: Collaborating with local businesses and organizations will expand reach and create cross-promotional opportunities.
- Event Hosting: Hosting private events, wine dinners, and special tasting menus will create buzz and attract high-profile clientele.
Promotional Materials
Social Media Post Example (Instagram): Image: A stunning panoramic view from the restaurant at sunset, with a beautifully plated dish in the foreground. Caption: “Indulge in unparalleled views and exquisite cuisine at 71 Above. Book your table now and experience dining redefined. #71Above #LuxuryDining #RooftopRestaurant #[CityName]”
Website Copy Example: “71 Above offers an unparalleled dining experience, combining breathtaking panoramic views with innovative cuisine and impeccable service. Our sophisticated ambiance and curated menu create the perfect setting for special occasions and unforgettable moments.”
Operational Aspects
Operating a high-end restaurant like 71 Above requires meticulous attention to detail across all operational aspects. From securing the necessary permits to implementing robust inventory management systems, efficiency and adherence to regulations are paramount for success and maintaining the restaurant’s prestigious reputation. This section details the key operational considerations for 71 Above.
Permits and Licenses
Securing the necessary permits and licenses is the foundational step in legally operating a restaurant. These vary by location and may include a business license, food service permit, liquor license (if applicable), building permits, and health permits. 71 Above, operating in a high-rise building with a significant alcohol service component, would require comprehensive licensing, including compliance with fire safety regulations and potentially specific permits related to its height and location. Failure to obtain all required licenses could result in significant penalties and closure. Thorough research of local and state regulations is crucial, ideally undertaken with the assistance of legal counsel specializing in restaurant licensing.
Operational Plan
A detailed operational plan is essential for smooth daily operations and long-term success. This plan Artikels staffing, inventory management, and financial projections.
- Staffing Schedules: 71 Above would require a comprehensive staffing plan accounting for peak hours, days of the week, and special events. This involves scheduling chefs, sous chefs, line cooks, servers, bartenders, bussers, hosts, and management personnel, considering employee skill sets and availability. Optimal scheduling minimizes labor costs while ensuring sufficient staff coverage to maintain service quality.
- Inventory Management: Precise inventory management is crucial for minimizing waste and controlling costs. This involves implementing a system for tracking food and beverage inventory, utilizing point-of-sale (POS) systems integrated with inventory software. Regular stocktaking, accurate forecasting of demand, and timely ordering are essential components of effective inventory management. This minimizes spoilage and ensures the restaurant always has the necessary ingredients to meet customer demand.
- Financial Projections: Detailed financial projections are critical for securing funding, managing cash flow, and making informed business decisions. These projections should include startup costs, operating expenses (rent, utilities, salaries, food costs, marketing), revenue projections based on anticipated customer volume and pricing, and profitability analysis. Regular monitoring of actual performance against these projections is essential for identifying areas for improvement and making necessary adjustments to the business plan.
Hygiene and Food Safety Strategies
Maintaining the highest standards of hygiene and food safety is paramount for a high-end restaurant like 71 Above. This involves implementing rigorous protocols throughout the entire food handling process, from receiving ingredients to serving the final dish.
- Staff Training: All staff involved in food handling must receive comprehensive training in food safety practices, including proper handwashing techniques, safe food storage, temperature control, and preventing cross-contamination. Regular refresher training is crucial to maintain consistently high standards.
- Kitchen Sanitation: The kitchen must be meticulously cleaned and sanitized regularly. This includes daily cleaning of all surfaces, equipment, and utensils, as well as regular deep cleaning of the entire kitchen area. Implementing a color-coded system for cutting boards and utensils can help minimize cross-contamination. Proper waste disposal procedures are also crucial.
- Food Storage and Handling: Proper food storage is vital to prevent spoilage and bacterial growth. This involves storing food at appropriate temperatures, using FIFO (First-In, First-Out) methods to ensure that older food items are used before newer ones, and properly labeling and dating all food items. Thorough temperature monitoring throughout the food preparation process is crucial.
Wrap-Up
71 Above Restaurant is more than just a place to eat; it’s a destination. A testament to culinary excellence and impeccable service, it offers a truly unforgettable dining experience. The combination of stunning views, innovative cuisine, and sophisticated ambiance creates an atmosphere of unparalleled luxury. Whether celebrating a special occasion or simply indulging in a night out, 71 Above guarantees a memorable and refined experience that will leave a lasting impression.
FAQ Corner
What is the dress code at 71 Above Restaurant?
Smart casual is recommended. While formal attire isn’t mandatory, it’s encouraged to reflect the restaurant’s upscale atmosphere.
Does 71 Above Restaurant offer private dining options?
Yes, private dining rooms are available for special events and celebrations. Contact the restaurant directly for inquiries and reservations.
What are the restaurant’s hours of operation?
Hours vary depending on the day of the week and season. Check the restaurant’s website or contact them directly for the most up-to-date information.
What payment methods does 71 Above Restaurant accept?
Major credit cards and debit cards are typically accepted. It’s always best to confirm directly with the restaurant.
Is 71 Above Restaurant accessible to people with disabilities?
Accessibility features should be detailed on the restaurant’s website or can be confirmed by contacting them directly.